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Tuesday, February 16, 2010

THE NO. 1 REASON

The No. 1 Reason Customers Stay or Leave

BKE President Bob Stocker shared a great businessbrief.com article this morning, and it's worth passing along.  The No.1 Reason Customers Stay or Leave presents research by the Peppers & Rogers Group that determined that "customers rely on their emotional experiences with salespeople more than any anything else."

It is so important to not just meet their expectations - "Customers want to know you care. They want a positive response when they run into problems or have serious questions." The article gives four loyalty-building strategies that everyone in sales should take into consideration: come up with new ideas; prove yourself; stay persistent and focused; and think beyond customer problems.

Read the full article at this link, and contact BookKeeping Express today!  We're proud to say that BookKeeping Express offers superior business services with the personal touch. 

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