Maybe We're Boring

Maybe dull drives digital. 

Maybe fundamentals face us forward. 

Maybe boring is breakthrough.

Browsing Twitter this morning, I came across a very interesting article that @MarketingProfs shared, from Pete Blackshaw in the CMO Strategy section of AdvertisingAge - Marketers, Get Back to Boring.  There are a number of interesting points made in the article, but what I found most interesting was Pete Blackshaw's list of "foundational building blocks" to "get back to boring," a few of which I've picked out:

• Trust - Blackshaw says it perfectly: "disclose, don't disguise."
  
• Client Relationship Management - in the age of technology and social media, are businesses getting away from the reason they're in business?  Always strive to maintain and grow your client relationships. 
  
• Listening - if we're not listening, we're not learning.
  
• Leadership - there's no substitute for old-fashioned strong leadership.

There's no neon, no flashing signs, no fancy words or tricks.  Blackshaw details a trustworthy, relationship-based way for companies to get their message out, and it makes me really think about why some businesses weren't doing this in the first place...